If you’re struggling to keep your schedule full, it may be time to turn to some simple digital advertising techniques! Communicating with your patients can be done through so many different channels, and a multi-channel approach is generally the most effective. While marketing is important, make sure your chiropractic software is up to the task of keeping up with all your new patients once they start flowing in!
1. Social media marketing
The easiest way to communicate with your patients these days is through social media. Think of it as an ongoing conversation between you and your patients. Posting to social platforms keeps you on their minds, which turns into repeat business.
Share articles and posts that establish you as an authority in your field.
Think of social media as a direct line of communication to your patients. Don’t sell them on services or try to get them into your practice — just converse, educate, and inform.
Remember though, that not everyone will see your social posts. Don’t let social media be the only way you reach your patients.
You can also share through text messages as well, or let your patients know that you have a social account! Platinum offers 2-way text communication and ways to communicate effortlessly with your patients.
2. Take advantage of your email list
Unlike social, email is a great way to sell your patients on services. Social is great for outreach, while email is great for sales. Nearly 80% of internet users have a social media account, but nearly every single one of them has an email address.
According to a survey conducted by Optinmonster.com, email is the first thing 58% of people check when they wake up in the morning. Only around 14% check their social accounts. These are people who intentionally signed up to receive your promotional emails, so they know to expect sales and service pitches. On social media, however, people who like your page may just be trying to support your brand. Social media is a more of a passive way to interact with patients, while email can be more of an action-based interaction.
3. Keep your website up-to-date
If your website hasn’t been refreshed in more than three years, it’s time. Beyond making your website user friendly and aesthetically pleasing, make sure your contact information and staff information is updated regularly.
Make it easy for patients to schedule appointments and find important information on your website.
It’s also important to ensure your website is optimized for mobile devices, since 63% of all website traffic in the US comes from mobile!
Your internal software should be kept up to date as well. Make sure you're getting everything you can out of your chiropractic software.
4. Check on your online reviews
Online reviews are today’s word-of-mouth recommendations. Keep tabs on all online review sites like Yelp, Google, Better Business Bureau, Manta, and your own social media accounts. When you get negative reviews, your instinct may be to ignore it, but responding with an apology and attempting to make things right makes a big difference.
You can’t control what other people say, but you can control how you respond. For example, a Harvard Business Review study found that when companies responded to reviews — both good and bad — their reputations improved.
5. Take advantage of digital advertising
The key to a successful marketing campaign is reaching your audience in a way that resonates with them. This can include a lot of trial and error, as well as research into what your customers are really looking for. Push your message out in as many ways as possible, including paid digital advertising through channels like Google and Facebook.
Paid ads offer one of the easiest ways to measure success. You can target specific audiences, see how many people viewed the ad, how many clicked it, and whether they clicked through to your website. While there can be a bit of a learning curve when it comes to creating digital ads, the pay-off is worth the time invested.
A combination of all these things should set you up for success! As you prepare your marketing campaigns for 2021, remember that many people are postponing elective procedures due to fears surrounding the pandemic. Share what precautions you’re taking on the homepage of your website so that if patients are concerned, they can be reassured by your actions.
Beyond marketing tactics, one of the most important tools you should have at your disposal is a robust EHR. If you don’t have one, or are unsatisfied with the chiropractic EHR you currently have, schedule a demo with us!
